Rich Marks, a 20-year digital product and marketing executive, has joined iSport360 as Chief Product Officer. Rich was instrumental in this week’s launch of iSport360 v2.0 in the app stores and will now be responsible for driving the vision, evolution and development of the app which helps sports parents and coaches share objective player feedback.
“We are thrilled that Rich has joined the iSport360 team,” says Ian Goldberg, CEO of iSport360. “As youth sports continues its explosive growth, we need a proven product lead who can make sure our product keeps pace with the needs of the 70M sports parents in our country. Rich’s work with world-class brands to launch deeply engaging digital experiences is just what we need at this time.”
“As an active sports dad, I recognize the challenges and frustrations of busy sports parents. ” says Marks. “We commit endless money and time to our kids sports so they can have fun and learn new technical, physical and social skills. Yet there are no good tools for coaches and parents to track their kids’ progress and share ongoing player feedback. And parents need and deserve this feedback. iSport360 gives it to them.”
About Richard Marks
Marks has worked in the product and marketing world for over two decades. He was at Prudential Financial in the mid-90’s when the digital revolution began to take shape. Marks worked in several positions where he could work to leverage digital innovation to improve Prudential’s offerings. In 2000, he joined R/GA, an award-winning digital agency located in New York City. Over 14 years at R/GA, Rich was the business lead at R/GA on accounts such as Verizon, Walmart, Capital One, Ameriprise, and Johnson & Johnson among others. Richard worked with these companies to build and expand their websites, mobile and retail store applications and expand their digital marketing to grow their businesses. In 2014, Richard joined Wipro — one of the world’s largest technology companies — to launch the US division of Wipro Digital, their digital division focused on helping clients leverage strategy, design and technology simultaneously and consistently to drive digital transformation.
iSport360 is an early stage NJ-based youth sportstech company. Its mobile app provides sports parents and coaches with objective sports standards (age-, gender- and sport-specific), fair player evaluation tools and a platform for sharing ongoing player feedback. Its sports-parenting newsletter reaches 40,000 subscribers and uses education, information and humor to address the many challenges and frustrations shared by sports parents.
If you are a sports parent or coach who would like to share player feedback throughout the sports season, please visit our website or click on one of the app store buttons below.