Our Team

Ian Goldberg
Founder and CEO

Ian is a passionate sports dad, youth sport coach and Founder of iSport360. He spends more time at the ballfields than most, but considers it valuable R&D for the company. As the Editor of the iSport360 newsletter and thought leader in the youth sport industry, Ian is a frequent speaker at industry events and was recently invited to join the National Advisory Board for the National Alliance for Youth Sports.

Amy Masters
Head of Marketing

Amy is a sports mom, head of a girls field hockey club and the marketing
lead for iSport360. She is a true quant-marketer with experience acquiring customers for American Express and several early stage companies.

Joanne Pasternak

Joanne Pasternack
Member of Board of Directors

Our newest Board of Directors member, Joanne Pasternack, is a thought leader on athlete advocacy; former senior executive with the NBA’s Golden State Warriors and NFL’s San Francisco 49ers; a current Board Member at the US Olympic and Paralympic Committee, Positive Coaching Alliance and Special Olympics; and an activist sports mom.

Paul DelaCruz
Head of Sales

As a sports dad and board member of his local Little League, Paul has been
involved in youth sports of all sorts for the past 15 years. His leadership
and expertise in sales and business management, paired with his experience as an on the ground sales rep, provide Paul with the knowledge and skills needed to build an effective, growth-oriented sales team.

Richard Marks
Co-Founder

When Rich is not shuttling his kids to soccer practices and soccer games, he is courageously leading product development at the company. Dedicated to his job and kids for sure.

Amber Deane
National Sales

Currently playing basketball and studying sport psychology in Cardiff, Wales, Amber also has an extensive background in coaching youth sports. iSport360 combines several of Amber’s passions including sport, youth development, and helping others thrive.

Sarah Guerrero
National Sales

Sarah is a team parent, coach, former athlete and equally a sports and tech nerd. She loves helping others and has found a way to do so in sales by having the upmost product knowledge, understanding the needs of the customer, providing transparency and always doing what is best for them.

john hawes

John Hawes
National Sales

John and his wife Cheryl have two adult boys with who he coached football, basketball, soccer, and baseball for nearly 30 years combined. John played football in college, where he started coaching travel baseball to help out in the community. Over the years, John was president of one of Michigan’s largest youth house sports organizations and his local high school baseball team’s administrator and coach.

Tim Livingstone
National Sales

Tim began his 20+ year corporate sales and leadership career working for a few Fortune 500 companies. He began coaching youth basketball for 15 years and is currently the assistant boys varsity basketball coach at Ridley High School. He resides in Delco with his wife and 3 children.

Holly Hinshaw

Business Development Representative

As a sports mom to 3 and a passionate advocate for kids with special needs, Holly has been involved in youth sports and activities for over 15 years.  She brings innovative thinking and her sales experience to the iSport360 roster.

Ashish Verma


Senior Engineer

Ashish is a talented back-end developer for iSport360’s product team and has built the iSport360 product from a concept to its current generation.

Praveen Verma


Senior Engineer

Praveen is the lead front-end developer for iSport360’s product team. He was an elite-level athlete during his childhood in India.