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Engaging Youth Sports Parents: Get Our Tips

Engaging youth sports parents is essential for fostering a positive and supportive team environment. The key word is engagement. Having parents be part of the solution vs part of the problem helps your athletes grow and develop. We believe in this so much, that we wrote an eBook on the topic of Sideline Parents. Here are some strategies to effectively engage parents:

Open Communication Channels

Establish clear and open lines of communication with parents from the start. Provide multiple channels for communication, such as email, phone, and in-person meetings. Encourage parents to reach out with any questions, concerns, or feedback they may have.

TIP: Over-communicate and have an open-door policy. Make sure you reiterate what you say to players to parents. This links things back and makes them more memorable. 

Parent Meetings 

Host regular parent meetings to discuss team goals, expectations, schedules, and any other important information. These meetings are an opportunity to address any concerns, clarify misunderstandings, and build rapport with parents.


Be transparent about team decisions, policies, and procedures. Keep parents informed about any changes to the schedule, coaching staff, or team rules. Transparency builds trust and fosters a sense of inclusion among parents.

TIP: Over-communicate, over-communicate, over-communicate – I can’t stress this enough. 

Volunteer Opportunities 

Offer opportunities for parents to get involved with the team as volunteers. This could include helping with fundraising events, organizing team activities, or assisting with transportation to games and practices. When parents are actively engaged in supporting the team, they feel more invested in its success.

TIP: Some easy volunteer opportunities for parents is to assign to organize meals when your teams are traveling. These are easy things to do and also allow the team and parents to bond.

Positive Feedback 

Recognize and appreciate the contributions of parents who go above and beyond to support the team. Whether it’s volunteering their time, cheering from the sidelines, or providing snacks for the players, expressing gratitude reinforces their commitment and encourages continued involvement.

Parent Education 

Provide resources and information to help parents understand their role in supporting their child’s athletic development. Offer workshops or seminars on topics such as sports nutrition, injury prevention, and sportsmanship. Educated parents are better equipped to support their child’s athletic journey.

TIP: Sign up for the iSport360 Youth Sports Survival Guide, we provide all of this information each week. 

Listen to Concerns 

Actively listen to parents’ concerns and address them in a timely and respectful manner. Validate their perspectives and demonstrate empathy towards their experiences. By addressing concerns proactively, you can prevent misunderstandings and build stronger relationships with parents.

TIP: It is important to listen to parents’ concerns however you have to hold true to what your club or sports organization stands for. People can provide their opinion but it doesn’t mean you have to act on it. 

Celebrate Achievements

Celebrate the achievements of both players and parents throughout the season. Recognize milestones, such as improved performance, sportsmanship, and teamwork. Acknowledging these accomplishments reinforces a positive team culture and motivates parents to stay engaged.

Create a Positive 

Environment: Foster a positive and inclusive team environment where all parents feel welcome and valued. Encourage parents to support each other and refrain from negative behavior, such as sideline criticism or conflicts with coaches and other parents.

Feedback Mechanism 

Implement a feedback mechanism to gather input from parents on their experiences with the team. This could be through surveys, suggestion boxes, or informal conversations. Use this feedback to identify areas for improvement and make adjustments to enhance the parent experience.

By implementing these strategies, you can effectively engage youth sports parents and create a supportive team environment that benefits both the players and their families.

iSport360 is the only app that does it all for youth sports. For more information on what we do, click here

About the author: 

Amy Masters is a sports mom, coach, and club administrator. She has been coaching youth sports for more than 10 years. She started Jr Lions Field Hockey, the youth recreation program for the Hunterdon County community growing it from 40 players in year 1 to 150 players by year 3. A few years later, she saw the love and competitiveness grow then started Omega Field Hockey Club serving NJ and PA players. Before coaching, she was a collegiate field hockey player for Lock Haven University. In her spare time (lol), she is head of marketing for iSport360 and the co-editor of the Youth Sports Survival Guide. The Youth Sports Survival Guide is the largest youth sports newsletter in the world. 

Learn more or request a demo of our youth sports software that is helping teams improve communication, organization and player development.

April 5, 2024

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