Signature Athletics Acquires iSport360 and Launches Signature Media: Ushering in a New Era for Youth Sports Content

We’re excited to announce a major milestone in the evolution of youth sports media: Signature Athletics has officially acquired iSport360, the trusted platform for sports parents, coaches and program directors. This acquisition marks the official launch of Signature Media, the content-to-commerce division of Signature Athletics and the newest pillar in our mission to elevate the youth sports experience.

As the #1 full-cycle youth sports ecosystem, Signature Athletics is built to serve every stakeholder in the game. Signature Media now becomes the media backbone of that ecosystem, delivering content that informs, inspires, and builds community across parents, coaches, investors, and brand partners.

We are proud to welcome Ian Goldberg, founder of iSport360, as the new CEO of Signature Media.

“At iSport360, we’ve always believed in celebrating the little victories, and today is a big one,” said Ian Goldberg. “Over the last few years, we evolved from a youth sports tech platform into a trusted newsletter engine reaching over 3 million parents. Now, with Signature Athletics, we’re scaling that impact and creating a true voice of influence in youth sports media.”

From Tech Startup to Media Powerhouse

iSport360 began as a mobile app designed to connect sports parents, players and coaches. Over time, its weekly newsletter emerged as the standout product, offering thoughtful and practical content that resonated with millions of families across the country.

That organic shift to content-first strategy made iSport360 the perfect foundation for Signature Media, now serving as the media and marketing arm of Signature Athletics.

Introducing Signature Media

Signature Media launches with a suite of highly focused newsletters that support key stakeholders across the youth sports landscape:

The Sports Parent Survival Guide
Originally iSport360’s newsletter, this resource now continues under Signature Media, delivering stories, tools, and advice to families navigating the youth sports journey.

The Youth Sports Investor Report
A newsletter designed for investors, offering market insights, growth trends, and industry data that power smart decisions in youth sports.

Grow the Game
Created for coaches and program directors, this newsletter shares tactical tips, success stories, and tools to run high-performing programs.

Each newsletter is built for high engagement, high value, and high trust. Additional verticals are already in development.

A Youth Sports Content Play at Scale

Signature Media serves two core customer groups:

1. World-Class, Perfect-Fit Brands

Signature Media delivers access to a highly engaged, grassroots audience in a historically fragmented marketplace. We offer:

• Sponsored native content distributed across Signature Media newsletters
• Display and video advertising in contextually relevant placements
• Over 100 million impressions annually across youth sports media channels

2. Youth Sports Organizations & Governing Bodies

Signature Media is the leading provider of white-label newsletters in the youth sports industry, enabling organizations to:

• Launch branded, high-quality newsletter content written by industry-recognized thought leaders
• Drive deeper engagement and build long-term trust with their communities
• Unlock new revenue streams through proven content-driven strategies

Two Marketing Engines Driving Signature Media

Signature Media operates on two core systems:

The Newsletter Marketing System
Designed to turn attention into action, this system supports growth and engagement across all of Signature’s owned media.

The Thought Leadership Marketing System
A personal branding engine that helps Signature team members, investors, and partners build industry influence through strategic, human-first content.

“We’re setting out to reach over 1 billion impressions by 2030,” said Dan Soviero, Founder and CEO of Signature Athletics. “This is about more than media. It’s about building trust, elevating voices, and giving brands the grassroots access they’ve never had. Ian has already proven what’s possible. Now we’re just pouring fuel on the fire.”

Looking Ahead: National Sponsorship Program Launches in 2026

In 2026, Signature Media and Signature Locker will launch the National Sponsorship Program, offering enterprise brands a first-of-its-kind opportunity to connect with youth sports communities both on the field and online.

This program includes on-uniform logo placements through Signature Locker’s team store ecosystem, giving brands visible and meaningful grassroots exposure. These on-field impressions are reinforced by digital content across newsletters, social media, and educational video programming through Signature Media’s partnership with SportsEdTV.

The result is an integrated platform that gives brands authentic access to youth sports audiences while helping fund participation and expand access for future generations.

The Future of Youth Sports Media Starts Now

From gear and uniforms to content, community, and sponsorship, Signature Athletics is redefining what it means to play, support, and grow youth sports. With the launch of Signature Media, we are expanding our reach, amplifying our impact, and inviting brands, leaders, and families to be part of something bigger.

Whether you’re a parent, a coach, an investor, or a brand ready to make a difference, the future of youth sports media is here…and we’re just getting started.